Why Inclusive Community Sport Must Go To People Instead of Waiting for People to Come to Sport
How trusted community spaces can help tackle inactivity, isolation, and health inequalities. This year, Move Mojo launched a new programme for adults with SEND and their caregivers in Tamworth in partnership with Support Staffordshire and Staffordshire and Stoke-on-Trent Integrated Care System (ICS) LIF project. The programme forms part of a wider collaboration between local partners, […]
What We Learned Building Inclusive Sport Camps for SEND Communities
Why trust, community partnerships, and lived experience matter in inclusive physical activity provision. Over the last six months, Move Mojo has been building community partnerships and co-delivery models designed to increase access to sport for children with SEND. This Easter marked a major milestone in that journey. In partnership with Dudley Council, Dudley Children’s Services […]
Why Inclusive Coaching Starts With Adaptability, Not Complexity
How practical coaching development helps schools and organisations create more inclusive environments for every child. One of the biggest myths in inclusive sport and education is that coaches and teachers need highly complex systems to deliver meaningful inclusion. In reality, the opposite is often true. The most effective inclusive coaching environments are usually built on […]
How Inclusive Sport Camps Can Build Long-Term SEND Provision in Communities
Why inclusive HAF provision must move beyond short-term delivery and focus on sustainability, trust, and workforce development. This Easter, Move Mojo partnered with Progressive Sports to deliver a specialist SEND sports camp through Staffordshire County Council HAF at Lakeside School in Tamworth. Twenty children with SEND attended every single day. Included. Engaged. Supported. But what […]
Coaching Is Never Going to Go to Plan — And That’s a Good Thing

By Rob Francis, Move Mojo® Let’s be honest. If you’re a coach, teacher, or instructor, you’ve already learned this the hard way: Coaching will never go exactly to plan. And once you understand that? You’ve just unlocked the first step to becoming a better coach. Why Perfect Planning Doesn’t Equal Perfect Coaching Most traditional coach […]
Why I Started Move Mojo: Redefining Movement for Everyone

Let’s get one thing straight. From Olympic Pathways to Community Roots Movement isn’t a privilege. It’s a right. It’s not reserved for elite athletes, or the ultra-fit, or the able-bodied.It’s for everyone. And for too long, “everyone” hasn’t meant everyone. I didn’t start Move Mojo because the world needed another wellness brand. I started it […]
Movement is a Right, Not a Privilege

Movement is not earned. It’s not optional. It’s not just for the fit, the young, or the able-bodied. Movement is a human right. It’s how we connect to our bodies, our environment, and our community. It supports independence, identity, and well-being. Yet millions of people are routinely excluded from moving freely—whether by design, neglect, or […]
Physical Literacy Explained: Building the Foundation for a Lifetime of Movement

Movement isn’t optional. It’s not a hobby, a fitness goal, or a school subject. It’s how we experience the world, build confidence, and maintain our health. But there’s a deeper layer we don’t talk about enough: physical literacy. It’s the thread that connects ability to confidence, confidence to enjoyment, and enjoyment to lifelong movement. And in […]
Founder Friday: We’ve Overcomplicated Community Sport—Here’s Why That Needs to Stop

Visit MoveMojo.com We need to talk about simplicity. In the race to innovate, modern community sport has forgotten its roots. From tech-heavy solutions to complex “engagement strategies,” we’ve built a system where coaches feel pressured to constantly reinvent the wheel. And in doing so, we’ve unintentionally raised the barrier to movement—especially for children, people with […]
How I Built an Equity-Based Approach to Sport—In Just 60 Minutes

Explore our inclusive training methods 5,000 miles from the UK, in a shipping container gym with second-hand hotel equipment just after a series of severe earthquakes, I ran a 60-minute session that delivered more equity in sport than most fully-funded community facilities back home. That sentence alone should worry anyone working in UK sport or […]
